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THE CREME-DE-LA-CREME OF LEATHER PRODUCTS.

The King Ranch Saddle Shop specializes in creating fine leather goods when you aren’t willing to settle for anything but the highest of quality. They offer everything from saddles, boots and apparel, to home goods, luggage. They’re craftsmanship is famous in the South and has been for almost a century. Their brand is rooted in tradition and Southern heritage, and their running W logo is virtually the Nike checkmark of Texas.

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🔒Challenge

King Ranch Saddle Shop has found timeless success in the age old business of leatherworking, and we were brought in to bring their long history of tradition into the digital space. Their newest partnership with Lucchese and collaborative launch of a brand new product line on multiple channels was a new frontier for this traditional brand.

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🗝The Solution

King Ranch Saddle Shop has found timeless success in the age old business of leatherworking, and we were brought in to bring their long history of tradition into the digital space. Their newest partnership with Lucchese and collaborative launch of a brand new product line on multiple channels was a new frontier for this traditional brand.

We ran multiple campaigns on both Facebook and Instagram — 1 targeted at customers who purchased products, 1 who added to cart but didn’t purchase, 1 targeted at users who were logged into website but never added to cart, and 1 to people who visited the site but never added to cart.

We also had a broader ad strategy around targeting people who engaged with content in the last 180 days to drive conversions at the top level.  

Product Ads were launched and targeted those people that:

🔅 Watched 75% of the video
🔅 Engaged with the ad
🔅 Landed on the landing page

This drove retargeting sequences to prospects who’d had a single touchpoint with the brand, allowing us to tailor our message and educate the users before monetizing their engagement.

And then, over the top of all of these ads, we ran:

1) Strong CTA straight to the sales page: “come back and buy/forgot something? Ad”
2) Dynamic Product Ads – showing the products based on the prospects on-site behavior.

Please Note: The results on this case study were produced in partnership with Slicedbread Agency based in California.

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