‍

A Smarter Way To Drink.

‍

Founded in 1999, ASOBU is a lifestyle drinkware brand of water bottles, tumblers, travel mugs that strives to deliver fashion and utility without sacrifice. With an emphasis on a fun way to drink, ASOBU goal is to supply quality, trendy products at an affordable price point.

‍

🛠Solution

With our multi-channel approach to digital strategy, we created a cohesive marketing blend to cover all the bases:

• PAID SOCIAL. Utilized internal, lookalike and interest-based audiences in a variety of conversion and traffic based campaigns.
• EMAIL. Creation and integration of Welcome, Abandoned Cart, & Customer Winback automated e-mail flows.
• PAID SEARCH. Utilized a combination of search, display, and shopping campaigns across networks the Google and Bing ad networks.
• SEO. Analyzed for SEO & conversion optimization on a new Shopify site build pre-migration.
• DEVELOPMENT. Full website migration to Shopify & Redesign // Ongoing development to facilitate the client’s need for unique UX solutions and a consistent, varied promotional strategy.

‍

‍