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STAUD: Designed by Sarah Staudinger, former Fashion Director at Reformation.

STAUD came to us as a quickly growing fashion brand, looking to both empower women and to make fashion accessible. STAUD had started to gain traction and came to us looking to expand the brand and the velocity of growth.

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🔒Challenge

We were tasked with growing the brand through the Facebook advertising channel, and building revenue to increase production.

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🗝The Solution

The focus of our efforts were to push quarterly collection launches through Facebook Advertising, often pushing burst sales to sell out products within the first day of release.

Segmented user behavior on site based on micro-custom events on Facebook Pixel to create more lookalike audiences at scale:

Product Ads were launched and targeted those people that:

🔅 Watched 75% of the video
🔅 Engaged with the ad
🔅 Landed on the landing page

This drove retargeting sequences to prospects who’d had a single touchpoint with the brand, allowing us to tailor our message and educate the users before monetizing their engagement.

And then, over the top of all of these ads, we run:

1) Strong CTA straight to the sales page: “come back and buy / forgot something? Ad”
2) Dynamic Product Ads – showing the products based on the prospects on-site behavior

The benefit of having a retargeting sequence like this is you can increase your ROI by reaching prospects with different types of ads, that appeal to different people.

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🔓The Results

STAUD\’s non-traditional marketing structure required a non-traditional marketing strategy. We focused on building revenue for single day launches and then carried that success throughout the month. With this strategy, we often saw returns of 50X ROAS or above on single days, and then an evening out throughout the rest of the month.

Please Note: The results on this case study were produced in partnership with Slicedbread Agency based in California.

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